Meaghan Groome
PUBLICIST FOR INTERIOR DESIGNERS
At the heart of every home is a story, not just of beauty, but of intention, process, and the people who live there. I created Evergreen PR to help interior designers articulate and share those stories with depth, clarity, and soul.
As a boutique consultancy, my work is built on close collaboration and thoughtful storytelling. I partner one-on-one with each designer, working together to uncover what makes their work meaningful beyond the visuals, and translate that into lasting visibility through earned media. With over 15 years of experience across both large-scale and boutique PR agencies, I bring a nuanced understanding of media relations, editorial storytelling, and long-term brand building.
My approach is intentionally personal: fewer clients, deeper relationships, and strategies tailored to the individual designer rather than a one-size-fits-all formula. The designers I work with are not just looking for press, they are looking to be seen and understood. Together, we shape narratives that honor craft, place, and point of view, ensuring each project lands with the right editors, at the right time, for the right reasons.
I believe the most compelling stories grow slowly and endure, just like the spaces worth remembering.
On Beginnings
Evergreen PR was born from Meaghan’s lifelong love of storytelling and design.
She began her career in the fast-paced world of New York City fashion PR, where she developed grit, strong media relationships, and a sharp instinct for pitch writing, working across brands from iconic luxury houses like HALSTON to global retailers such as H&M’s New York corporate showroom. It was a world that demanded agility, discipline, and resourcefulness, where tight deadlines and constant motion sharpened ideas and turned instinct into a skill.
After six years, she found her way to Nylon Consulting at just the right moment, as the founder began to grow what was then a one-woman PR agency representing a new generation of interior designers and design-driven brands. It was there that she stepped fully into the world of interiors.
Over the next six years, Meaghan found her stride working closely with designers and creatives whose work was shaping the industry in real time. She had a seat at the table during defining moments, supporting talents like Sasha Bikoff as her Kips Bay staircase captured international attention, Anne Hepfer as her Muskoka project landed on the cover of House Beautiful, and Kevin Dumais as he reinterpreted mid-century design with a softer, more livable lens.
At the same time, she worked across brand partnerships and launches that expanded her understanding of design beyond residential projects, from Plain English’s New York debut and Framebridge’s retail expansion to de Gournay’s collaborations with Bergdorf Goodman and Aquazzura, Luke Irwin’s rug collection with Williams Sonoma, and Brigette Romanek’s furniture line with Mitchell Gold + Bob Williams.
Working alongside designers and brands at pivotal moments in their growth shaped her perspective. Storytelling, she came to understand, was not simply about visibility, but about building something lasting. The right story, told at the right time, had the power to endure.
After nearly a decade in Manhattan, Meaghan returned to New Jersey, where she now lives with her husband and young daughter, carrying with her a deep appreciation for both the energy of city life and the quiet permanence of home. It was during this season, on a winding walk through the woods, that the idea for Evergreen PR began to take shape, later launching in early 2021. The name reflects both a journalistic ideal and a personal one: stories that remain relevant beyond trends, seasons, or algorithms.
Today, Evergreen PR exists to help designers build visibility that feels aligned, intentional, and enduring, grounded not in noise, but in meaning.